Case Study (Mobile App Development)
UrbanCart: Streamlining Retail with a Custom Shopping App [UrbanCart], Dubai
Streamlining retail operations and unlocking mobile-first e-commerce growth for Dubai multi-brand retailer UrbanCart.
![UrbanCart: Streamlining Retail with a Custom Shopping App [UrbanCart], Dubai](https://coreunitysolutions.com/public/mob-app.jpg)
Project Overview
UrbanCart transitioned from brick-and-mortar retail dependency into an omnichannel powerhouse. Within four months of launch, over 50,000 active shoppers in Dubai downloaded the app, generating over 40% of the brand's total retail sales directly through mobile.
Business Challenge
UrbanCart, a fast-growing multi-brand retail brand in Dubai, relied entirely on physical foot traffic across Deira and Business Bay. Without a dedicated mobile application, they had no direct communication channel to re-engage past shoppers, and third-party delivery aggregators were eating 25% of their net margins.
Solution & Strategy
CoreUnity developed a native-performing iOS and Android shopping application using Flutter. The app featured lightning-fast category search, Apple Pay / Google Pay one-tap checkout, personalized loyalty rewards, and push notifications announcing flash sales.
Key Capabilities Executed
One-Tap Apple Pay Checkout
Checkout completion time slashed from 3 minutes to under 20 seconds.
Gamified Loyalty Rewards
Points earning system driving an immediate 35% boost in repeat monthly orders.
Smart Push Notifications
Targeted re-engagement alerts achieving an average 22% open rate.
Measurable Impact & Results
40%
Share of Total Sales from App
50K+
App Downloads in 90 Days
35%
Higher Repeat Order Rate
4.8★
Average Store Rating
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Our Clients
Amazing Software Services
They built a digital experience tailored to our exact needs. From first consultation to final deployment, their professionalism, responsiveness, and technical expertise were unmatched. The system streamlined our operations, boosted customer engagement, and scaled effortlessly with our growth. We couldn't be happier.
Alex Hales
Managing Partner