Case Study (Print Media & Branding)

Al Hilal Restaurant (Frij Murar): From Local Gem to Deira's Go-To Dining Destination

Complete print collateral overhaul, luxury embossed menus, and neighborhood flyer campaigns that doubled dining footfall in Deira.

Al Hilal Restaurant (Frij Murar): From Local Gem to Deira's Go-To Dining Destination

Project Overview

The sensory impact of the new print materials elevated the restaurant's perceived prestige, resulting in a 200% surge in dine-in foot traffic and an 80% boost in corporate catering contracts.

Business Challenge

Al Hilal, a beloved historic dining spot in Deira, had outdated, faded menus and no modern print branding to capture corporate lunch crowds and tourists exploring the historic district.

Solution & Strategy

CoreUnity designed and produced premium tactile menus featuring gold foil embossing, water-resistant textures, bilingual typography, branded takeout packaging, and promotional direct-mail inserts distributed to commercial offices across Deira.

Key Capabilities Executed

Luxury Gold Foil Embossed Menus

Tactile, premium dining menus designed for longevity and luxury aesthetics.

Eco-Friendly Takeout Packaging

Branded kraft paper packaging reinforcing sustainability and brand identity.

Measurable Impact & Results

200% Surge in Dining Footfall
80% Increase in Corporate Catering
35% Higher Average Order Value
10,000+ Branded Takeout Kits Delivered

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100+
Brands
Transformed
300+
Wins
Delivered
15+
Years of
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98%
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They built a digital experience tailored to our exact needs. From first consultation to final deployment, their professionalism, responsiveness, and technical expertise were unmatched. The system streamlined our operations, boosted customer engagement, and scaled effortlessly with our growth. We couldn't be happier.

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Alex Hales Managing Partner